Digital Marketing Blog

January 6th, 2013

In the changing world of digital marketing it is often hard to keep on top of all the exciting and innovative developments from across the industry. We take for granted how easily shared content is, but it’s the creative and passionate marketers out there that really make it come alive.  With this in mind the digital marketing blog exchange-digital was created to cater for those professionals wanting impartial and straight talking opinions on digital marketing strategies and campaigns.

Having a digital marketing blog takes time, dedication and most of all passion. If you are an author keen to express your own opinions on digital campaigns, tools, platforms or business strategies then we would love to hear from you.

Most recent digital blogs:

Is this the Beginning of the End for Creative Agencies in Digital?

Its not news nor is it a revelation, but the relationship between creative and media agencies is broken. With creative agencies continuing down the path of dividing their businesses into account management and ideation its no wonder that the world of digital is something media agencies are praised for leading. Digital is an evolving, an [...]
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5 Ways to Turn First Party Data into New Business

A study by eXelate in early 2013 discovered that over 60% of advertisers buying media programmatically do so with a preference for third party data. They went further by saying that CRM and 1st party data was less effective at driving sales due to its correlation with current customers and not new prospects. With such a [...]
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How to Create a Killer Digital Campaign

First things first, there are no secret recipes for success. There is however a real benefit in understanding how to set up a business in order to breed success. Speaking from an agency perspective the hot topic is currently how the media and creative teams work together in order to deliver on those strategy promises. [...]
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Viewability : Are we really wasting all those ad impressions?

A recent comScore study revealed that 54% of Display ads are not seen.  Given that the worldwide display spend is expected to be approaching $50billion you could state that over $25 billion marketing spend is wasted online. Certainly quite a simplistic view, but with such a complex ecosystem the digital advertising market has started to [...]
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Marketing Innovation

There seems to be constant pressure for digital marketers to lead the charge with innovative and creative marketing campaigns. Whether it is new opportunities with Connected TV or even the idea of programmatic radio it is those with the digital background yet strategic marketing mindset that are often tasked with this innovation in marketing. Doing [...]
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