In the changing world of digital marketing it is often hard to keep on top of all the exciting and innovative developments from across the industry. We take for granted how easily shared content is, but it’s the creative and passionate marketers out there that really make it come alive. With this in mind the digital marketing blog exchange-digital was created to cater for those professionals wanting impartial and straight talking opinions on digital marketing strategies and campaigns.
Posted on April 27, 2013 by admin
Having recently moved from London to Sydney I was surprised at how consistent the conversations and media strategies are. Discussions that were being had with a number of clients in the UK about how to accelerate the notion of branding campaigns on a programmatic model seem almost identical to those I am again having in [...]
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Posted on April 27, 2013 by admin
RTB has become the most overused three-letter acronym in the online ad industry. I thought it would be good to take a look at the rise of ad exchanges and the impact this is having on the industry as a whole. Worldwide RTB Growth Worldwide RTB-based spending is expected to grow to $13.9 billion in [...]
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Posted on April 21, 2013 by admin
On a sunny Sunday morning suffering from the Saturday nights somewhat lively activities I find myself drifting off to the sound of crashing waves on the shores of Bondi Beach. When I awake it comes to fruition that although thousands of miles from the UK I have had more communication with family and friends that [...]
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Posted on March 1, 2013 by admin
Sitting on the Eurostar on route to Brussels for a weekend of culture, booze and farewells I found myself reflecting on a recent article featured in the Harvard Business Review about the future of advertising. As a marketer with a keen interest in data, those with my mentality have never been more excited to be [...]
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Posted on January 21, 2013 by admin
A DSP or Demand Side Platform is the technology that allows advertisers to utilise an ad exchange and the impressions supplied by publishers. With the ability to use various 3rd party data sources, from contextual and demographic data to behavioural and interest data, advertisers are able to target audiences though a granular and performance driven solution. An ad [...]
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